TikTok is introducing a new feature that allows them to cut down on the volume of AI-created videos appearing in their feeds. This move comes as the company disclosed that it now features more than 1 billion content made with AI.
Trial and Implementation
The update is being tested over the following weeks before a full-scale release. This development comes amid a rise in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising video streams on a popular video site exclusively feature content made by AI. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from computer-generated images to science explainers, and we intend to provide users the option to see more or less of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently over a billion videos on its app tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the platform each day, making clips made by AI a minor portion of its total content library.
User Control Features
Viewers will be able to decrease or raise the volume of artificial media they watch by using the topic control setting in the app and choosing the AI content topic. Other topics that currently be modified under the setting encompass politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to tag lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its terms of service.
Furthermore, the service will henceforth add an artificially created tag to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This action is designed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a two million dollar awareness program for professionals and groups to create educational content about using AI responsibly. This program will benefit non-profit groups focused on training computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during controversy over plans to cut jobs for numerous review team members in Britain. TikTok is set to cut a significant number of roles in its user protection team in London, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official explained that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content ahead of it gets reviewed by people. TikTok reported a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a significant AI assistance is making a difference work at speed.”
